{"id":4018,"date":"2021-02-05T14:03:22","date_gmt":"2021-02-05T14:03:22","guid":{"rendered":"https:\/\/businessconfig.com\/?p=4018"},"modified":"2025-03-31T18:01:30","modified_gmt":"2025-03-31T18:01:30","slug":"web-usability-what-is-it-and-how-to-improve-it","status":"publish","type":"post","link":"https:\/\/businessconfig.com\/pt\/blog\/web-usability-what-is-it-and-how-to-improve-it\/","title":{"rendered":"Usabilidade na Web, o que \u00e9? E como melhor\u00e1-la?!"},"content":{"rendered":"

A palavra \u201cusabilidade\u201d \u00e9 muito utilizada na produ\u00e7\u00e3o e desenvolvimento de <\/span>produtos digitais<\/b>. Este produto pode ser um <\/span>institucional <\/b>s\u00edtio Web, <\/span>transacional<\/b> s\u00edtio Web (<\/span>com\u00e9rcio eletr\u00f3nico<\/b>), <\/span>aplica\u00e7\u00e3o m\u00f3vel<\/b>, ou mesmo uma obra digital <\/span>plataforma<\/b> (<\/span>Software CRM e ERP<\/b>) que ajuda uma empresa a gerir e controlar a sua comunica\u00e7\u00e3o com os clientes, a log\u00edstica, etc.<\/span><\/p>\n

Usabilidade, UX e UI s\u00e3o a mesma coisa?
\n<\/b><\/h2>\n

Usabilidade \u00e9 diferente de \u201cUX & UI\u201d, estas duas abreviaturas v\u00eam do ingl\u00eas e significam, respetivamente: \u201cUser eXperience\u201d e \u201cUser Interface\u201d. Ambas as \u00e1reas s\u00e3o trabalhadas por <\/span>designers web<\/b> e <\/span>designers digitais<\/b>, que podem (em alguns casos) ser mais especializados num segmento do que no outro (UX vs UI):<\/span><\/p>\n

UX = centrado na experi\u00eancia do utilizador:<\/h3>\n

O principal trabalho deste profissional \u00e9 criar uma experi\u00eancia que fa\u00e7a com que os utilizadores se sintam bem quando utilizam o produto, conseguindo realizar as tarefas desejadas. O <\/span>Designer UX<\/b> faz todo o <\/span>arquitetura da informa\u00e7\u00e3o<\/b> e cria um <\/span>mapa de navega\u00e7\u00e3o<\/b> com os melhores <\/span>fluxo de utilizadores<\/b>. Normalmente, este profissional tem <\/span>um perfil mais anal\u00edtico<\/b>, para fazer uma boa interpreta\u00e7\u00e3o dos dados e poder organiz\u00e1-los em esquemas (desenhos) que <\/span>representam a estrutura inicial<\/b> de um s\u00edtio Web ou de uma aplica\u00e7\u00e3o.<\/span><\/p>\n

UI = centrada na interface do utilizador: <\/b><\/h3>\n

Nesta profiss\u00e3o, o designer deve <\/span>desenho<\/b> todos <\/span>elementos visuais<\/b> e <\/span>interatividade,<\/b> para que o produto digital seja tamb\u00e9m esteticamente agrad\u00e1vel para o utilizador, <\/span>Designer de IU<\/b> (em colabora\u00e7\u00e3o) acrescenta <\/span>atributos est\u00e9ticos<\/b> ao trabalho de um UX Designer. \u00c9 como dar vida ao \u201cesqueleto\u201d (aquela estrutura inicial), e <\/span>para garantir que o produto recebe a identidade da marca (empresa)<\/b>. Normalmente este profissional tem <\/span>um perfil mais criativo <\/b>e um maior sentido de <\/span>conce\u00e7\u00e3o est\u00e9tica \/ visual<\/b>.<\/span><\/p>\n

(<\/span>ATEN\u00c7\u00c3O:<\/b> Porque h\u00e1 muitos UX|UI Designers que conseguem exercer as duas \u00e1reas profissionais em simult\u00e2neo, com muita qualidade e valoriza\u00e7\u00e3o!) ?<\/span><\/p>\n

Afinal, o que \u00e9 a usabilidade?<\/h2>\n

A usabilidade est\u00e1 relacionada com os estudos de <\/span>Ergonomia<\/b> e <\/span>Intera\u00e7\u00e3o Homem-Computador. <\/b>De acordo com a norma ISO 9241, sobre \u201cErgonomia da intera\u00e7\u00e3o homem-sistema\u201d:<\/span><\/p>\n

Usabilidade<\/b> \u00e9 a medida em que um sistema, produto ou servi\u00e7o pode ser utilizado por determinados utilizadores para atingir objectivos espec\u00edficos com <\/span>efic\u00e1cia<\/b>, <\/span>efici\u00eancia<\/b> e <\/span>satisfa\u00e7\u00e3o<\/b> num contexto de utiliza\u00e7\u00e3o espec\u00edfico (ISO 9241-11).<\/span><\/p><\/blockquote>\n

Assim, conclui-se que a usabilidade vai para al\u00e9m da <\/span>facilidade<\/b> na realiza\u00e7\u00e3o de tarefas pelos utilizadores. Tamb\u00e9m funciona com o utilizador <\/span>satisfa\u00e7\u00e3o<\/b> quando est\u00e3o a interagir com um produto digital. Isto inclui os seguintes factores: se um produto \u00e9 <\/span>utiliz\u00e1vel<\/b>, <\/span>envolvente<\/b> e <\/span>esteticamente<\/b> agrad\u00e1vel<\/b> para o p\u00fablico-alvo que interage com eles.<\/span><\/p>\n

Em suma, a usabilidade pode ser representada como o pilar que faz a <\/span>intersec\u00e7\u00e3o,<\/b> e o perfeito <\/span>liga\u00e7\u00e3o<\/b>, entre o <\/span>interface<\/b> e o <\/span>experi\u00eancia<\/b> que os utilizadores ter\u00e3o ao interagir com um produto digital: <\/span><\/p>\n

\"Diagram

1. A usabilidade \u00e9 a intersec\u00e7\u00e3o e a liga\u00e7\u00e3o entre a UX e a UI.<\/p><\/div>\n

E como \u00e9 que a Usabilidade pode ajudar?<\/h2>\n

\u00c9 essencial<\/b> que um produto digital tenha uma boa usabilidade, caso contr\u00e1rio n\u00e3o ser\u00e1 capaz de <\/span>alcan\u00e7ar o objetivo<\/b>, e <\/span>trazer os resultados<\/b> que uma empresa procura obter. Al\u00e9m disso, deixar\u00e1 os utilizadores frustrados com o servi\u00e7o ou produto oferecido por uma determinada marca (empresa) e, tal como se pode ler em \u2018User Experience Stats - Highlights\u2019: <\/span><\/p>\n

88% dos compradores em linha dizem que n\u00e3o voltariam a um s\u00edtio Web depois de terem tido uma m\u00e1 experi\u00eancia como utilizadores.<\/b> <\/span><\/p><\/blockquote>\n

Por isso, a usabilidade vai ajudar muito! Porque ela \u00e9 fundamental para valorizar seus servi\u00e7os e seu posicionamento no ambiente digital.<\/span><\/p>\n

Como melhorar a usabilidade da Web?<\/h2>\n

Para come\u00e7ar <\/span>melhorar a usabilidade<\/b> de um produto digital, temos de compreender profundamente <\/span>os cinco componentes b\u00e1sicos<\/b> que sustenta. Assim, o <\/span>especialista Jakob Nielsen<\/b>, No livro \u201cUsability Engineering\u201d, explica os seguintes componentes:<\/span><\/p>\n

1. Capacidade de aprendizagem: <\/b>Qu\u00e3o f\u00e1cil \u00e9 para os utilizadores realizarem tarefas b\u00e1sicas na primeira vez que se deparam com o design?<\/span><\/p>\n

<\/b>
\n<\/b><\/p>\n

2. Efici\u00eancia: <\/b>Depois de os utilizadores terem aprendido a conce\u00e7\u00e3o, com que rapidez conseguem executar as tarefas?<\/span><\/p>\n

<\/b>
\n<\/b><\/p>\n

3. Memorabilidade: <\/b>Quando os utilizadores regressam ao desenho ou modelo ap\u00f3s um per\u00edodo sem o utilizar, com que facilidade conseguem restabelecer a profici\u00eancia?<\/span><\/p>\n

<\/b>
\n<\/b><\/p>\n

4. Erros: <\/b>Quantos erros cometem os utilizadores, qual a gravidade desses erros e com que facilidade conseguem recuperar dos erros?<\/span><\/p>\n

<\/b>
\n<\/b><\/p>\n

5. Satisfa\u00e7\u00e3o: <\/b>\u00c9 agrad\u00e1vel utilizar o desenho ou modelo?<\/span><\/p><\/blockquote>\n

Com as respostas \u00e0s perguntas acima, pode come\u00e7ar a melhorar a usabilidade de qualquer produto digital. ?<\/span><\/p>\n

Tem um dos produtos mencionados e n\u00e3o consegue responder \u00e0s perguntas?<\/h2>\n

Calma, porque isso \u00e9 super normal! E para resolver esse problema existem profissionais especializados em quest\u00f5es de usabilidade. Eles v\u00e3o te ajudar com diversos tipos de ferramentas e m\u00e9todos que podem agregar valor ao seu produto digital! Algumas dessas metodologias e ferramentas s\u00e3o:<\/span><\/p>\n

- An\u00e1lise Heur\u00edstica<\/b> (Avalia\u00e7\u00e3o de especialistas)<\/span><\/p>\n

- Diretrizes de usabilidade da Web <\/b>(Avalia\u00e7\u00e3o de especialistas)<\/span><\/p>\n

- Ensaios A \/ B<\/b> (Avalia\u00e7\u00e3o do utilizador)<\/span><\/p>\n

- Teste de utilizadores \/ Teste de usabilidade<\/b> (Avalia\u00e7\u00e3o do utilizador)<\/span><\/p>\n

- Sele\u00e7\u00e3o de cart\u00f5es<\/b> (Avalia\u00e7\u00e3o do utilizador)<\/span><\/p>\n

- Mapas de calor<\/b> (Avalia\u00e7\u00e3o do utilizador)<\/span><\/p>\n

- Rastreio ocular<\/b> (Avalia\u00e7\u00e3o do utilizador)<\/span><\/p>\n

- Inqu\u00e9ritos NPS - Net Promoter Score<\/b> (Avalia\u00e7\u00e3o do utilizador)<\/span><\/p>\n

- Google Analytics<\/b> (Avalia\u00e7\u00e3o por utilizadores e peritos)<\/span><\/p>\n

- Consultoria personalizada e comparativa<\/b> (Avalia\u00e7\u00e3o por peritos)<\/span><\/p>\n

\"Image

2. Usabilidade: ferramentas e m\u00e9todos.<\/p><\/div>\n

Espero que este artigo tenha esclarecido o que \u00e9 Usabilidade e mostrado um pouco da import\u00e2ncia deste requisito, essencial para o sucesso de qualquer produto digital. Desta forma, \u00e9 garantido que obter\u00e1 os melhores resultados online para o seu neg\u00f3cio e para os seus clientes (utilizadores). \u2728<\/span><\/p>","protected":false},"excerpt":{"rendered":"

The word “usability” is widely used in the production and development of digital products. This product can be an institutional website, transactional website (e-commerce), mobile application, or even a digital work platform (CRM and ERP software) that helps a company manage and control its communication with customers, logistics, etc. Usability, UX & UI, are the […]<\/p>\n","protected":false},"author":1,"featured_media":4024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[22,26],"tags":[],"class_list":["post-4018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-economy","category-user-experience"],"acf":[],"yoast_head":"\nImprove Usability | Digital Products | Business Config<\/title>\n<meta name=\"description\" content=\"Usability is widely used in the production and development of digital products and helps a company manage and control its communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessconfig.com\/pt\/blog\/web-usability-what-is-it-and-how-to-improve-it\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improve Usability | Digital Products | Business Config\" \/>\n<meta property=\"og:description\" content=\"Usability is widely used in the production and development of digital products and helps a company manage and control its communication.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/businessconfig.com\/pt\/blog\/web-usability-what-is-it-and-how-to-improve-it\/\" \/>\n<meta property=\"og:site_name\" content=\"business\u2022config | innovation for digital transformation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/businessconfig\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-05T14:03:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-31T18:01:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/businessconfig.com\/wp-content\/uploads\/2025\/03\/melisa-hildt-aV2uMw3zfwQ-unsplash-scaled-e1612366576723.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1089\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Business Config\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@businessconfig\" \/>\n<meta name=\"twitter:site\" content=\"@businessconfig\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Business Config\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/businessconfig.com\/blog\/web-usability-what-is-it-and-how-to-improve-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/businessconfig.com\/blog\/web-usability-what-is-it-and-how-to-improve-it\/\"},\"author\":{\"name\":\"Business Config\",\"@id\":\"https:\/\/businessconfig.com\/#\/schema\/person\/b72f8177aa9447f4e7801c51eeafea73\"},\"headline\":\"Web Usability, what is it? 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