{"id":6677,"date":"2026-04-30T09:21:01","date_gmt":"2026-04-30T09:21:01","guid":{"rendered":"https:\/\/businessconfig.com\/?post_type=project&#038;p=6677"},"modified":"2026-06-09T16:49:39","modified_gmt":"2026-06-09T16:49:39","slug":"case-study-digital-transformation-and-e-commerce-optimization-for-algicel-leading-the-microalgae-revolution","status":"publish","type":"project","link":"https:\/\/businessconfig.com\/es\/Case-Studies\/case-study-digital-transformation-and-e-commerce-optimization-for-algicel-leading-the-microalgae-revolution\/","title":{"rendered":"Estudio de caso: Transformaci\u00f3n digital y optimizaci\u00f3n del comercio electr\u00f3nico para Algicel - Liderando la revoluci\u00f3n de las microalgas"},"content":{"rendered":"<h1>Estudio de caso: Transformaci\u00f3n del comercio electr\u00f3nico para Algicel<\/h1>\n<p data-path-to-node=\"4\"><strong><a href=\"https:\/\/algicel.pt\/\" target=\"_blank\" rel=\"noopener\">Algicel<\/a><\/strong>, empresa pionera en biotecnolog\u00eda con sede en las Azores, est\u00e1 especializada en la producci\u00f3n sostenible de microalgas de primera calidad, en particular <i data-path-to-node=\"4\" data-index-in-node=\"138\">Haematococcus pluvialis<\/i> de Astaxantina Natural de alta calidad. Mientras que sus procesos cient\u00edficos eran de clase mundial, su presencia digital y <a href=\"\/es\/web-e-commerce-development\/\">comercio electr\u00f3nico<\/a> Las infraestructuras iban a la zaga de su innovaci\u00f3n industrial.<\/p>\n<p data-path-to-node=\"5\">Este estudio de caso analiza la revisi\u00f3n digital integral de <strong><a href=\"https:\/\/algicel.pt\/\" target=\"_blank\" rel=\"noopener\">Algicel<\/a><\/strong>, que inclu\u00eda una revitalizaci\u00f3n completa de la imagen de marca, una migraci\u00f3n total de las operaciones de venta y la implantaci\u00f3n de una automatizaci\u00f3n avanzada de la log\u00edstica y el marketing.<\/p>\n<h2>El reto: acercar la ciencia a las ventas<\/h2>\n<p data-path-to-node=\"8\"><strong><a href=\"https:\/\/algicel.pt\/\" target=\"_blank\" rel=\"noopener\">Algicel<\/a><\/strong> se enfrent\u00f3 a un obst\u00e1culo com\u00fan para las empresas de fabricaci\u00f3n de alta tecnolog\u00eda: su sitio web era informativo pero no estaba orientado a la conversi\u00f3n. La \u201cantigua\u201d imagen digital no reflejaba la naturaleza premium de su marca insignia, <b data-path-to-node=\"8\" data-index-in-node=\"212\">Azora<\/b>, ni ofrec\u00eda un viaje fluido al consumidor final.<\/p>\n<p data-path-to-node=\"9\"><b data-path-to-node=\"9\" data-index-in-node=\"0\">Principales puntos d\u00e9biles identificados:<\/b><\/p>\n<ul data-path-to-node=\"10\">\n<li>\n<p data-path-to-node=\"10,0,0\"><strong>Identidad visual anticuada:<\/strong> El sitio web heredado carec\u00eda de la est\u00e9tica moderna, limpia y fiable que requiere el sector de la salud y los suplementos.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"10,1,0\"><strong>Proceso de ventas fragmentado:<\/strong> Las ventas no estaban totalmente integradas, lo que supon\u00eda trabajo manual y una posible p\u00e9rdida de conversi\u00f3n.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"10,2,0\"><strong>Cuellos de botella log\u00edsticos:<\/strong> La impresi\u00f3n de etiquetas y el procesamiento de pedidos eran manuales, requer\u00edan mucho tiempo y eran propensos a errores humanos.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"10,3,0\"><strong>Marketing est\u00e1tico:<\/strong> La falta de flujos de trabajo automatizados hac\u00eda que los clientes potenciales y los clientes existentes no recibieran una atenci\u00f3n eficaz.<\/p>\n<\/li>\n<\/ul>\n<h2>La soluci\u00f3n: Una estrategia digital de triple amenaza<\/h2>\n<h3 data-path-to-node=\"13\">1. Revitalizaci\u00f3n de la imagen de marca y redise\u00f1o UI\/UX<\/h3>\n<p data-path-to-node=\"14\">El primer paso fue un \u201clavado de cara\u201d total del escaparate digital de la marca. Pasamos de un dise\u00f1o con un fuerte componente cient\u00edfico a otro centrado en el consumidor y de alto rendimiento. <a href=\"\/es\/web-e-commerce-development\/\">comercio electr\u00f3nico<\/a> dise\u00f1o.<\/p>\n<ul data-path-to-node=\"15\">\n<li>\n<p data-path-to-node=\"15,0,0\"><strong>Narraci\u00f3n visual:<\/strong> Im\u00e1genes integradas de alta calidad de las instalaciones de producci\u00f3n de las Azores y la belleza microsc\u00f3pica de las microalgas para generar transparencia y confianza.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"15,1,0\"><strong>Enfoque Mobile-First:<\/strong> Garantizar una experiencia de compra impecable en todos los dispositivos.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"15,2,0\"><strong>Viaje de la ciencia a la estanter\u00eda:<\/strong> Simplificaci\u00f3n de la compleja ciencia de la astaxantina en contenidos digeribles y beneficiosos para el p\u00fablico en general. <strong>Azora<\/strong> marca.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"16\">2. Migraci\u00f3n e integraci\u00f3n completa de ventas<\/h3>\n<p data-path-to-node=\"17\">Migramos toda la infraestructura de ventas a una plataforma de comercio electr\u00f3nico s\u00f3lida y escalable. No se trataba solo de un traslado de productos, sino de una reorganizaci\u00f3n completa de la base de datos, el historial de clientes y las pasarelas de pago.<\/p>\n<ul data-path-to-node=\"18\">\n<li>\n<p data-path-to-node=\"18,0,0\"><strong>Pago unificado:<\/strong> Reducci\u00f3n de la fricci\u00f3n en el proceso de compra con m\u00e9todos de pago localizados y un proceso de pago simplificado de una sola p\u00e1gina.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"18,1,0\"><strong>Motor de conversi\u00f3n de la p\u00e1gina de inicio:<\/strong> Productos clave estrat\u00e9gicamente situados en la p\u00e1gina de inicio con un <b data-path-to-node=\"4,0,0\" data-index-in-node=\"89\">carro lateral de acceso directo<\/b>, eliminando pasos de navegaci\u00f3n innecesarios y facilitando considerablemente la compra.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"19\">3. Automatizaci\u00f3n y log\u00edstica avanzadas<\/h3>\n<p data-path-to-node=\"20\">Para apoyar el aumento del volumen de ventas, automatizamos el \u201cback-office\u201d de la operaci\u00f3n:<\/p>\n<ul data-path-to-node=\"21\">\n<li>\n<p data-path-to-node=\"21,0,0\"><strong>Impresi\u00f3n autom\u00e1tica de etiquetas:<\/strong> Implementamos una integraci\u00f3n personalizada que genera e imprime autom\u00e1ticamente etiquetas de env\u00edo en el momento en que se confirma un pedido. Esto redujo el tiempo de cumplimiento en m\u00e1s de <b data-path-to-node=\"1,0\" data-index-in-node=\"162\">60%<\/b>.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"21,1,0\"><strong>Automatizaci\u00f3n del marketing:<\/strong> Implementaci\u00f3n de flujos de trabajo inteligentes, incluyendo:<\/p>\n<ul data-path-to-node=\"21,1,1\">\n<li>\n<p data-path-to-node=\"21,1,1,0,0\"><strong>Recuperaci\u00f3n de carros abandonados:<\/strong> Volver a captar autom\u00e1ticamente a los usuarios que abandonaron el sitio durante el pago.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"21,1,1,1,0\"><strong>Nutrici\u00f3n posterior a la compra:<\/strong> Correos electr\u00f3nicos educativos sobre los beneficios del consumo de astaxantina a largo plazo para fomentar la fidelidad de los suscriptores.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"21,1,1,2,0\"><strong>Segmentaci\u00f3n de clientes:<\/strong> Adaptar los boletines en funci\u00f3n de si el cliente es un comprador primerizo o un \u201csuperusuario\u201d recurrente.\u201d<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5807 size-full\" src=\"\/wp-content\/uploads\/2026\/04\/algicel04.webp\" alt=\"\" width=\"1903\" height=\"784\" \/><\/p>\n<h2>Los resultados: La eficiencia se une al crecimiento<\/h2>\n<p data-path-to-node=\"24\">La transformaci\u00f3n digital de <strong><a href=\"https:\/\/algicel.pt\/\" target=\"_blank\" rel=\"noopener\">Algicel.pt<\/a><\/strong> tuvo un impacto inmediato y mensurable:<\/p>\n<ul data-path-to-node=\"25\">\n<li>\n<p data-path-to-node=\"25,0,0\"><strong>Aumento de la tasa de conversi\u00f3n:<\/strong> El nuevo <strong>UI\/UX<\/strong> El dise\u00f1o se tradujo en un aumento significativo del n\u00famero de visitantes que se convert\u00edan en clientes.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"25,1,0\"><strong>Excelencia operativa:<\/strong> La automatizaci\u00f3n de la impresi\u00f3n de etiquetas elimin\u00f3 los errores de introducci\u00f3n manual y permiti\u00f3 al equipo centrarse en <strong>I+D<\/strong> en lugar de la administraci\u00f3n.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"25,2,0\"><strong>Marketing escalable:<\/strong> Los nuevos embudos de marketing automatizados generan ahora un porcentaje constante de ingresos mensuales sin intervenci\u00f3n manual.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"25,3,0\"><strong>Alineaci\u00f3n de la marca: <a href=\"https:\/\/algicel.pt\/\" target=\"_blank\" rel=\"noopener\">Algicel<\/a><\/strong> dispone ahora de una identidad digital acorde con su condici\u00f3n de l\u00edder europeo en la producci\u00f3n de antioxidantes naturales.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"19\">Conclusi\u00f3n<\/h2>\n<p data-path-to-node=\"27\">Modernizando su imagen y automatizando el \u201ctrabajo pesado\u201d del comercio electr\u00f3nico y la log\u00edstica, <strong><a href=\"https:\/\/algicel.pt\/\" target=\"_blank\" rel=\"noopener\">Algicel<\/a><\/strong> ha pasado con \u00e9xito de ser un fabricante de biotecnolog\u00eda a una marca de salud con prioridad digital. El sitio <strong>Azora<\/strong> est\u00e1 ahora perfectamente posicionada para dominar el mercado de los suplementos premium, con el apoyo de un sitio web tan eficiente como sus fotobiorreactores de producci\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"<p>Case Study: E-commerce Transformation for Algicel Algicel, a pioneering biotechnology company based in the Azores, specializes in the sustainable production of premium microalgae, notably Haematococcus pluvialis for high-grade Natural Astaxanthin. While their scientific processes were world-class, their digital presence and e-commerce infrastructure lagged behind their industrial innovation. This case study explores the comprehensive digital overhaul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6688,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[34,36],"project_tag":[],"class_list":["post-6677","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-user-experience","project_category-web-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-commerce Transformation: Algicel Case Study<\/title>\n<meta name=\"description\" content=\"See how Algicel achieved an e-commerce transformation with brand redesign and automation. A case study on scaling biotech sales online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessconfig.com\/es\/Case-Studies\/case-study-digital-transformation-and-e-commerce-optimization-for-algicel-leading-the-microalgae-revolution\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce Transformation: Algicel Case Study\" \/>\n<meta property=\"og:description\" content=\"See how Algicel achieved an e-commerce transformation with brand redesign and automation. A case study on scaling biotech sales online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/businessconfig.com\/es\/Case-Studies\/case-study-digital-transformation-and-e-commerce-optimization-for-algicel-leading-the-microalgae-revolution\/\" \/>\n<meta property=\"og:site_name\" content=\"business\u2022config | innovation for digital transformation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/businessconfig\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-09T16:49:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/businessconfig.com\/wp-content\/uploads\/2026\/04\/algicel03.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"917\" \/>\n\t<meta property=\"og:image:height\" content=\"524\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@businessconfig\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/businessconfig.com\\\/Case-Studies\\\/case-study-digital-transformation-and-e-commerce-optimization-for-algicel-leading-the-microalgae-revolution\\\/\",\"url\":\"https:\\\/\\\/businessconfig.com\\\/Case-Studies\\\/case-study-digital-transformation-and-e-commerce-optimization-for-algicel-leading-the-microalgae-revolution\\\/\",\"name\":\"E-commerce Transformation: Algicel Case Study\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/businessconfig.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/businessconfig.com\\\/Case-Studies\\\/case-study-digital-transformation-and-e-commerce-optimization-for-algicel-leading-the-microalgae-revolution\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/businessconfig.com\\\/Case-Studies\\\/case-study-digital-transformation-and-e-commerce-optimization-for-algicel-leading-the-microalgae-revolution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/businessconfig.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/algicel03.webp\",\"datePublished\":\"2026-04-30T09:21:01+00:00\",\"dateModified\":\"2026-06-09T16:49:39+00:00\",\"description\":\"See how Algicel achieved an e-commerce transformation with brand redesign and automation. A case study on scaling biotech sales online.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/businessconfig.com\\\/Case-Studies\\\/case-study-digital-transformation-and-e-commerce-optimization-for-algicel-leading-the-microalgae-revolution\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/businessconfig.com\\\/Case-Studies\\\/case-study-digital-transformation-and-e-commerce-optimization-for-algicel-leading-the-microalgae-revolution\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/businessconfig.com\\\/Case-Studies\\\/case-study-digital-transformation-and-e-commerce-optimization-for-algicel-leading-the-microalgae-revolution\\\/#primaryimage\",\"url\":\"https:\\\/\\\/businessconfig.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/algicel03.webp\",\"contentUrl\":\"https:\\\/\\\/businessconfig.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/algicel03.webp\",\"width\":917,\"height\":524},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/businessconfig.com\\\/Case-Studies\\\/case-study-digital-transformation-and-e-commerce-optimization-for-algicel-leading-the-microalgae-revolution\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/businessconfig.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/businessconfig.com\\\/Case-Studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Case Study: Digital Transformation and E-commerce Optimization for Algicel \u2013 Leading the Microalgae Revolution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/businessconfig.com\\\/#website\",\"url\":\"https:\\\/\\\/businessconfig.com\\\/\",\"name\":\"business\u2022config | innovation for digital transformation\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/businessconfig.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/businessconfig.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/businessconfig.com\\\/#organization\",\"name\":\"business\u2022config | innovation for digital transformation\",\"alternateName\":\"business\u2022config\",\"url\":\"https:\\\/\\\/businessconfig.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/businessconfig.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/businessconfig.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/bc-logo-2026.svg\",\"contentUrl\":\"https:\\\/\\\/businessconfig.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/bc-logo-2026.svg\",\"width\":1,\"height\":1,\"caption\":\"business\u2022config | innovation for digital transformation\"},\"image\":{\"@id\":\"https:\\\/\\\/businessconfig.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/businessconfig\",\"https:\\\/\\\/x.com\\\/businessconfig\",\"https:\\\/\\\/www.instagram.com\\\/businessconfig\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-commerce Transformation: Algicel Case Study","description":"See how Algicel achieved an e-commerce transformation with brand redesign and automation. A case study on scaling biotech sales online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/businessconfig.com\/es\/Case-Studies\/case-study-digital-transformation-and-e-commerce-optimization-for-algicel-leading-the-microalgae-revolution\/","og_locale":"es_ES","og_type":"article","og_title":"E-commerce Transformation: Algicel Case Study","og_description":"See how Algicel achieved an e-commerce transformation with brand redesign and automation. A case study on scaling biotech sales online.","og_url":"https:\/\/businessconfig.com\/es\/Case-Studies\/case-study-digital-transformation-and-e-commerce-optimization-for-algicel-leading-the-microalgae-revolution\/","og_site_name":"business\u2022config | innovation for digital transformation","article_publisher":"https:\/\/www.facebook.com\/businessconfig","article_modified_time":"2026-06-09T16:49:39+00:00","og_image":[{"width":917,"height":524,"url":"https:\/\/businessconfig.com\/wp-content\/uploads\/2026\/04\/algicel03.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@businessconfig","twitter_misc":{"Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/businessconfig.com\/Case-Studies\/case-study-digital-transformation-and-e-commerce-optimization-for-algicel-leading-the-microalgae-revolution\/","url":"https:\/\/businessconfig.com\/Case-Studies\/case-study-digital-transformation-and-e-commerce-optimization-for-algicel-leading-the-microalgae-revolution\/","name":"E-commerce Transformation: Algicel Case Study","isPartOf":{"@id":"https:\/\/businessconfig.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/businessconfig.com\/Case-Studies\/case-study-digital-transformation-and-e-commerce-optimization-for-algicel-leading-the-microalgae-revolution\/#primaryimage"},"image":{"@id":"https:\/\/businessconfig.com\/Case-Studies\/case-study-digital-transformation-and-e-commerce-optimization-for-algicel-leading-the-microalgae-revolution\/#primaryimage"},"thumbnailUrl":"https:\/\/businessconfig.com\/wp-content\/uploads\/2026\/04\/algicel03.webp","datePublished":"2026-04-30T09:21:01+00:00","dateModified":"2026-06-09T16:49:39+00:00","description":"See how Algicel achieved an e-commerce transformation with brand redesign and automation. A case study on scaling biotech sales online.","breadcrumb":{"@id":"https:\/\/businessconfig.com\/Case-Studies\/case-study-digital-transformation-and-e-commerce-optimization-for-algicel-leading-the-microalgae-revolution\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/businessconfig.com\/Case-Studies\/case-study-digital-transformation-and-e-commerce-optimization-for-algicel-leading-the-microalgae-revolution\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/businessconfig.com\/Case-Studies\/case-study-digital-transformation-and-e-commerce-optimization-for-algicel-leading-the-microalgae-revolution\/#primaryimage","url":"https:\/\/businessconfig.com\/wp-content\/uploads\/2026\/04\/algicel03.webp","contentUrl":"https:\/\/businessconfig.com\/wp-content\/uploads\/2026\/04\/algicel03.webp","width":917,"height":524},{"@type":"BreadcrumbList","@id":"https:\/\/businessconfig.com\/Case-Studies\/case-study-digital-transformation-and-e-commerce-optimization-for-algicel-leading-the-microalgae-revolution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/businessconfig.com\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/businessconfig.com\/Case-Studies\/"},{"@type":"ListItem","position":3,"name":"Case Study: Digital Transformation and E-commerce Optimization for Algicel \u2013 Leading the Microalgae Revolution"}]},{"@type":"WebSite","@id":"https:\/\/businessconfig.com\/#website","url":"https:\/\/businessconfig.com\/","name":"business-config | innovaci\u00f3n para la transformaci\u00f3n digital","description":"","publisher":{"@id":"https:\/\/businessconfig.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/businessconfig.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/businessconfig.com\/#organization","name":"business-config | innovaci\u00f3n para la transformaci\u00f3n digital","alternateName":"business\u2022config","url":"https:\/\/businessconfig.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/businessconfig.com\/#\/schema\/logo\/image\/","url":"https:\/\/businessconfig.com\/wp-content\/uploads\/2026\/02\/bc-logo-2026.svg","contentUrl":"https:\/\/businessconfig.com\/wp-content\/uploads\/2026\/02\/bc-logo-2026.svg","width":1,"height":1,"caption":"business\u2022config | innovation for digital transformation"},"image":{"@id":"https:\/\/businessconfig.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/businessconfig","https:\/\/x.com\/businessconfig","https:\/\/www.instagram.com\/businessconfig"]}]}},"_links":{"self":[{"href":"https:\/\/businessconfig.com\/es\/wp-json\/wp\/v2\/project\/6677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessconfig.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/businessconfig.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/businessconfig.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessconfig.com\/es\/wp-json\/wp\/v2\/comments?post=6677"}],"version-history":[{"count":10,"href":"https:\/\/businessconfig.com\/es\/wp-json\/wp\/v2\/project\/6677\/revisions"}],"predecessor-version":[{"id":6691,"href":"https:\/\/businessconfig.com\/es\/wp-json\/wp\/v2\/project\/6677\/revisions\/6691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessconfig.com\/es\/wp-json\/wp\/v2\/media\/6688"}],"wp:attachment":[{"href":"https:\/\/businessconfig.com\/es\/wp-json\/wp\/v2\/media?parent=6677"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/businessconfig.com\/es\/wp-json\/wp\/v2\/project_category?post=6677"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/businessconfig.com\/es\/wp-json\/wp\/v2\/project_tag?post=6677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}