{"id":4018,"date":"2021-02-05T14:03:22","date_gmt":"2021-02-05T14:03:22","guid":{"rendered":"https:\/\/businessconfig.com\/?p=4018"},"modified":"2025-03-31T18:01:30","modified_gmt":"2025-03-31T18:01:30","slug":"web-usability-what-is-it-and-how-to-improve-it","status":"publish","type":"post","link":"https:\/\/businessconfig.com\/es\/blog\/web-usability-what-is-it-and-how-to-improve-it\/","title":{"rendered":"Usabilidad web, \u00bfqu\u00e9 es? \u00bfY c\u00f3mo mejorarla?"},"content":{"rendered":"

La palabra \u201cusabilidad\u201d se utiliza mucho en la producci\u00f3n y el desarrollo de <\/span>productos digitales<\/b>. Este producto puede ser un <\/span>institucional <\/b>sitio web, <\/span>transaccional<\/b> sitio web (<\/span>comercio electr\u00f3nico<\/b>), <\/span>aplicaci\u00f3n m\u00f3vil<\/b>, o incluso una obra digital <\/span>plataforma<\/b> (<\/span>Software CRM y ERP<\/b>) que ayuda a una empresa a gestionar y controlar su comunicaci\u00f3n con los clientes, la log\u00edstica, etc.<\/span><\/p>\n

\u00bfUsabilidad, UX y UI son lo mismo?
\n<\/b><\/h2>\n

Usabilidad difiere de \u201cUX & UI\u201d, estas dos abreviaturas proceden del ingl\u00e9s y significan, respectivamente: \u201cUser eXperience\u201d y \u201cUser Interface\u201d. Ambas \u00e1reas son trabajadas por <\/span>dise\u00f1adores web<\/b> y <\/span>dise\u00f1adores digitales<\/b>, que pueden (en algunos casos) estar m\u00e1s especializados en un segmento que en otro (UX frente a UI):<\/span><\/p>\n

UX = centrado en la experiencia del usuario:<\/h3>\n

La principal labor de este profesional es crear una experiencia que haga que los usuarios se sientan bien al utilizar el producto, pudiendo realizar las tareas que deseen. El <\/span>Dise\u00f1ador UX<\/b> hace que todos los <\/span>arquitectura de la informaci\u00f3n<\/b> y crea un <\/span>mapa de navegaci\u00f3n<\/b> con los mejores <\/span>flujo de usuarios<\/b>. Normalmente, este profesional tiene <\/span>un perfil m\u00e1s anal\u00edtico<\/b>, para hacer una buena interpretaci\u00f3n de los datos y poder organizarlos en esquemas (dibujos) que <\/span>representan la estructura inicial<\/b> de un sitio web o una aplicaci\u00f3n.<\/span><\/p>\n

IU = centrada en la interfaz de usuario: <\/b><\/h3>\n

En esta profesi\u00f3n, un dise\u00f1ador necesita <\/span>dise\u00f1o<\/b> todos <\/span>elementos visuales<\/b> y <\/span>interactividad,<\/b> para que el producto digital sea est\u00e9ticamente agradable para el usuario, igualmente, <\/span>Dise\u00f1ador de interfaz de usuario<\/b> (en colaboraci\u00f3n) a\u00f1ade <\/span>atributos est\u00e9ticos<\/b> al trabajo de un dise\u00f1ador de UX. Es como dar vida al \u201cesqueleto\u201d (esa estructura inicial), y <\/span>asegurarse de que el producto adquiere la identidad de la marca (empresa)<\/b>. Normalmente este profesional tiene <\/span>un perfil m\u00e1s creativo <\/b>y un mayor sentido de <\/span>est\u00e9tica \/ dise\u00f1o visual<\/b>.<\/span><\/p>\n

(<\/span>ATENCI\u00d3N:<\/b> Porque hay muchos Dise\u00f1adores UX|UI que son capaces de ejercer ambas \u00e1reas profesionales simult\u00e1neamente, con muy alta calidad y aprecio). ?<\/span><\/p>\n

Al fin y al cabo, \u00bfqu\u00e9 es la usabilidad?<\/h2>\n

La usabilidad est\u00e1 relacionada con los estudios de <\/span>Ergonom\u00eda<\/b> y <\/span>Interacci\u00f3n Persona-Ordenador. <\/b>Seg\u00fan la norma ISO 9241, sobre \u201cErgonom\u00eda de la interacci\u00f3n persona-sistema\u201d:<\/span><\/p>\n

Usabilidad<\/b> es el grado en que un sistema, producto o servicio puede ser utilizado por usuarios espec\u00edficos para alcanzar objetivos concretos con <\/span>eficacia<\/b>, <\/span>eficacia<\/b> y <\/span>satisfacci\u00f3n<\/b> en un contexto de uso determinado (ISO 9241-11).<\/span><\/p><\/blockquote>\n

As\u00ed pues, se concluye que la usabilidad va m\u00e1s all\u00e1 de la <\/span>facilidad<\/b> en la realizaci\u00f3n de tareas por parte de los usuarios. Tambi\u00e9n trabaja con el usuario <\/span>satisfacci\u00f3n<\/b> cuando interact\u00faan con un producto digital. Esto incluye los factores: si un producto es <\/span>utilizable<\/b>, <\/span>Atraer a<\/b> y <\/span>est\u00e9ticamente<\/b> complaciente<\/b> al p\u00fablico objetivo que interact\u00faa con ellos.<\/span><\/p>\n

En resumen, la usabilidad puede representarse como el pilar que hace que la <\/span>intersecci\u00f3n,<\/b> y el perfecto <\/span>conexi\u00f3n<\/b>, entre el <\/span>interfaz<\/b> y el <\/span>experiencia<\/b> que tendr\u00e1n los usuarios al interactuar con un producto digital: <\/span><\/p>\n

\"Diagram

1. La usabilidad como intersecci\u00f3n y conexi\u00f3n de UX y UI.<\/p><\/div>\n

\u00bfY c\u00f3mo puede ayudar la usabilidad?<\/h2>\n

Es esencial<\/b> que un producto digital tenga una buena usabilidad, de lo contrario no podr\u00e1 <\/span>alcanzar el objetivo<\/b>\u200e y la <\/span>traer los resultados<\/b> que una empresa pretende obtener. Tambi\u00e9n dejar\u00e1 a los usuarios frustrados con el servicio o producto ofrecido por una determinada marca (empresa) y, como \u2018Estad\u00edsticas de la experiencia del usuario - Aspectos destacados\u2019: <\/span><\/p>\n

88% de los compradores en l\u00ednea afirman que no volver\u00edan a un sitio web despu\u00e9s de haber tenido una mala experiencia de usuario.<\/b> <\/span><\/p><\/blockquote>\n

Por eso, \u00a1la usabilidad te ayudar\u00e1 mucho! Porque es fundamental para potenciar tus servicios y tu posicionamiento en el entorno digital.<\/span><\/p>\n

\u00bfC\u00f3mo mejorar la usabilidad web?<\/h2>\n

Para empezar <\/span>mejorar la usabilidad<\/b> de un producto digital, debemos comprender profundamente <\/span>los cinco componentes b\u00e1sicos<\/b> que sustenta. As\u00ed, el <\/span>especialista Jakob Nielsen<\/b>, en el libro \u201cUsability Engineering\u201d, explica los siguientes componentes:<\/span><\/p>\n

1. Capacidad de aprendizaje: <\/b>\u00bfEs f\u00e1cil para los usuarios realizar tareas b\u00e1sicas la primera vez que se encuentran con el dise\u00f1o?<\/span><\/p>\n

<\/b>
\n<\/b><\/p>\n

2. Eficiencia: <\/b>Una vez que los usuarios han aprendido el dise\u00f1o, \u00bfcon qu\u00e9 rapidez pueden realizar las tareas?<\/span><\/p>\n

<\/b>
\n<\/b><\/p>\n

3. Memorabilidad: <\/b>Cuando los usuarios vuelven al dise\u00f1o tras un periodo sin utilizarlo, \u00bfcon qu\u00e9 facilidad pueden restablecer la competencia?<\/span><\/p>\n

<\/b>
\n<\/b><\/p>\n

4. Errores: <\/b>\u00bfCu\u00e1ntos errores cometen los usuarios, cu\u00e1l es su gravedad y con qu\u00e9 facilidad pueden recuperarse de ellos?<\/span><\/p>\n

<\/b>
\n<\/b><\/p>\n

5. Satisfacci\u00f3n: <\/b>\u00bfEs agradable utilizar el dise\u00f1o?<\/span><\/p><\/blockquote>\n

Con las respuestas a las preguntas anteriores, puede empezar a mejorar la usabilidad de cualquier producto digital. ?<\/span><\/p>\n

\u00bfTiene uno de estos productos mencionados y no puede responder usted mismo a las preguntas?<\/h2>\n

Tranquil\u00edzate, \u00a1porque esto es s\u00faper normal! Y para resolver este problema existen profesionales especializados en cuestiones de usabilidad. Ellos te van a ayudar con varios tipos de herramientas y m\u00e9todos que pueden a\u00f1adir valor a tu producto digital. Algunas de estas metodolog\u00edas y herramientas son:<\/span><\/p>\n

- An\u00e1lisis heur\u00edstico<\/b> (Revisi\u00f3n de expertos)<\/span><\/p>\n

- Directrices de usabilidad web <\/b>(Revisi\u00f3n de expertos)<\/span><\/p>\n

- Pruebas A \/ B<\/b> (Evaluaci\u00f3n de los usuarios)<\/span><\/p>\n

- Pruebas de usuario \/ Pruebas de usabilidad<\/b> (Evaluaci\u00f3n de los usuarios)<\/span><\/p>\n

- Clasificaci\u00f3n de tarjetas<\/b> (Evaluaci\u00f3n de los usuarios)<\/span><\/p>\n

- Mapas de calor<\/b> (Evaluaci\u00f3n de los usuarios)<\/span><\/p>\n

- Seguimiento ocular<\/b> (Evaluaci\u00f3n de los usuarios)<\/span><\/p>\n

- Encuestas NPS - Net Promoter Score<\/b> (Evaluaci\u00f3n de los usuarios)<\/span><\/p>\n

- Google Analytics<\/b> (Evaluaci\u00f3n por usuarios y expertos)<\/span><\/p>\n

- Asesoramiento personalizado y comparativo<\/b> (Evaluaci\u00f3n por expertos)<\/span><\/p>\n

\"Image

2. Usabilidad: herramientas y m\u00e9todos.<\/p><\/div>\n

Espero que este art\u00edculo haya aclarado qu\u00e9 es la Usabilidad y mostrado un poco la importancia de este requisito, esencial para el \u00e9xito de cualquier producto digital. De esta forma te garantizas obtener los mejores resultados online para tu negocio y tus clientes (usuarios). \u2728<\/span><\/p>","protected":false},"excerpt":{"rendered":"

The word “usability” is widely used in the production and development of digital products. This product can be an institutional website, transactional website (e-commerce), mobile application, or even a digital work platform (CRM and ERP software) that helps a company manage and control its communication with customers, logistics, etc. Usability, UX & UI, are the […]<\/p>\n","protected":false},"author":1,"featured_media":4024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[22,26],"tags":[],"class_list":["post-4018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-economy","category-user-experience"],"acf":[],"yoast_head":"\nImprove Usability | Digital Products | Business Config<\/title>\n<meta name=\"description\" content=\"Usability is widely used in the production and development of digital products and helps a company manage and control its communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessconfig.com\/es\/blog\/web-usability-what-is-it-and-how-to-improve-it\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improve Usability | Digital Products | Business Config\" \/>\n<meta property=\"og:description\" content=\"Usability is widely used in the production and development of digital products and helps a company manage and control its communication.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/businessconfig.com\/es\/blog\/web-usability-what-is-it-and-how-to-improve-it\/\" \/>\n<meta property=\"og:site_name\" content=\"business\u2022config | innovation for digital transformation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/businessconfig\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-05T14:03:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-31T18:01:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/businessconfig.com\/wp-content\/uploads\/2025\/03\/melisa-hildt-aV2uMw3zfwQ-unsplash-scaled-e1612366576723.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1089\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Business Config\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@businessconfig\" \/>\n<meta name=\"twitter:site\" content=\"@businessconfig\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Business Config\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/businessconfig.com\/blog\/web-usability-what-is-it-and-how-to-improve-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/businessconfig.com\/blog\/web-usability-what-is-it-and-how-to-improve-it\/\"},\"author\":{\"name\":\"Business Config\",\"@id\":\"https:\/\/businessconfig.com\/#\/schema\/person\/b72f8177aa9447f4e7801c51eeafea73\"},\"headline\":\"Web Usability, what is it? 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